The Certification in Behavioral Coaching is based upon the philosophy, principles, and practices of Marshall Goldsmith, Frank Wagner, and Chris Coffey considered top practitioners in the field of executive behavioralcoaching. The Certification process, unlike many in the field, is based on the acquisition of knowledge and skill over a multi-year period.
Marshall pioneered and built a competitive advantage over other coaching methodologies by introducing “pay for results,” where compensation is realized only if the person receiving coaching improves his or her leadership behaviors as determined by Stakeholders. This Certification is intended to extend the competitive advantage by ensuring clients that our network of coaches live up to requisite rigor and discipline in their leadership/coaching practice.
The Train-the-Coach Workshop (Initial Certification) is largely experiential in nature to ensure that participants gain the knowledge and skills required to become successful behavioral coaches. They will learn to leverage the belief set of successful people, be provided with a comprehensive set of coaching skills and the 7-step "Involving Stakeholders" process. Participants receive "The Coach's Play Book" to review before the training. The session teaches the flow of coaching activities from initial contact through conclusion of the coaching engagement. Key skills will be demonstrated, practiced and discussed. With sessions limited to no more than 20, each participant receives individualized lab practice time.
Our Certification Process revives the ancient practice of apprenticeship as a necessary step in skill mastery. In order to fulfill the conditions of Certification a candidate will:
Successfully perform six actual year-long assignments to coach a leader who demonstrates improvement in a designated leadership behavior This is achieved through measurement with two mini-surveys to determine behavioral change as perceived by Stakeholders (SurveyOnline will provide this service in order to provide an independent source of verifying change in leader behavior)
Pass an “After Action Review” where the Leader, who was coached, completes an online assessment (see next page for the 5-item survey)
Receive Advanced Certification in Coaching for Behavior Change
Once Advanced Certification is achieved, continue coaching an additional six leaders in achieving yearlong positive change in leadership behavior to achieve Master Certification. Along with Master Certification comes a requirement to mentor* at least one Coach who is working toward Advanced Certification.
*Acting as a mentor is intended to enrich the Coach’s own understanding of the process and help new coaches attain the knowledge and skill needed to reach Advanced Certification.
To remain on the Master Certification List a coach must do the following:
Did you identify a set of relevant Stakeholders relevant to your behavioral goal and recruit them to give you ongoing support during the year?
Did you communicate to your Stakeholders your personal goal for improving your leadership behavior?
Did you follow-up regularly with your Stakeholders (every 4 to 6 weeks)?
Did you act on Stakeholder suggestions (Feedforward)?
Do you understand and use the 7-steps Involving Stakeholder Process?
At the end of every assignment the Leader being coached will complete this AAR and return it to SurveyOnline. Failure to have the Leaders you are coaching complete the Certification AAR will potentially lead to loss of listing on the Certified List. The primary purpose of the Certified List is to provide our clients an up to date list of highly qualified coaches who follow the methodology and practice developed by Marshall Goldsmith Frank Wagner, and Chris Coffey.
MEMBERSHIP IN THE COACHING FOR BEHAVIOR CHANGE COMMUNITY
Once Initial Certification is achieved, the Coach registers with the Website. They sign a document agreeing to the following conditions:
External coaches agree to pay 5% of their coaching fees each year until reaching the maximum yearly payment of $1000 to maintain membership in good standing with this community of Coaching for Behavior Change. This percentage only related to Behavioral Coaching assignments. They do not apply to any other type of coaching or services provided by the Community Member Coach. Also, this obviously applies to external, independent coaches.